Frida serves contemporary, approachable and ugly delicious Mexican-inspired dishes.
In today’s picture-perfect ‘insta-worthy’ world, food with aesthetic appeal is highly appreciated. But what about food that is not necessarily picture perfect, but tastes really really good? Like David Chang, we believe that some of the world’s tastiest dishes are under appreciated, because of its ugly-ness. Frida doesn’t discriminate, has an open mind and heart. We believe societies’ “ugly” is beautiful. Therefore, we proudly named our kitchen: ugly delicious. It’s all about the taste. Ingredients are mostly local, and all salsas are homemade.